The Amiga Magic was released around October/November 1995. It was the first new Amiga machine to go on sale since Commodore had gone into liquidation over a year and a half previously. The pack was aimed at the more creative user rather than game players, as had been the case previously. It contained a number of productivity titles over a wide range of areas, featuring the likes of WordWorth 4SE, TurboCalc 3.5, DataStore 1.1, Photogenics 1.2SE, Personal Paint 6.4, and Organiser 1.1. On the games side it also contained Pinball mania and Whizz. A choice that caused great criticism from many Amiga games mags, as the games were hardly playable, never mind compete with the likes of the PC and Playstation machines. Amiga Technologies were also criticised for the high pricing of these bundles, charging £399 for the standard 2MB A1200, or £499 for an A1200 with 170MB hard drive.
The hard drive version also contained a copy of Scala MM300, a product worth nearly £200 alone. Although disappointing the bundle was acclaimed by certain video magazines as the perfect machine for video production due to the video compatibility qualities of the Amiga.