Month of first Issue Released January 1988
Month of last Issue released October 1997
Type A main focus upon serious software but also covered games.
Medium Paper
Publisher Europress and IDG Media
Country published United Kingdom
Number of issues 117
Status Dead
Web Address Amiga Computing Homepage
Unofficial AC Reviews Index
Unofficial AC Reviews
Order old issues of different magazines, including AC
Past Amiga Computing articles by Ben Vost
Dave Cusick's home page, former AC writer
Amiga Computing review of The Digital Universe


Amiga Computing was one of the first magazines in the UK aimed solely at the Amiga. Launched at the beginning of 1988, it survived other short-lived titles of the time. Who remembers its competitor, Amiga Fun now? Its clean design and well written articles avoided the trappings of other magazines by explaining the more technical side of the Amiga. It soon got a reputation for its unique style, treating the Amiga as a tool rather than a game machine or something to be revered. In 1990 the magazine had a redesign, increasing in page count and improved on their game coverage. In direct contrast to Amiga Format, they relegated game coverage to the back of the magazine, focussing upon technical issues. Over the years the magazine built up a solid readership that were not covered by other magazines. As the magazine continued to improve, the readership grew, peaking at  60,177 for the July- December 1991 period (ABC).
 
Gamer
Over the years certain sections of Amiga Computing have undergone a redesign, changing their name and style. The most dramatic of these changes could be found in the game section, changing its name at least three times in the magazines history. The first incarnation was 'Gamer'. Previews were restricted to just 1 1/2 pages in favour of more reviews. Presumably these were all written by the Gamer editor as there is no other indication of who wrote what. Reviews were given a a rating out of 5 for 'Vision' (the look of the game), 'Audio', 'Playability' (how easy it is to get into), and 'Addiction' (do you want to keep on playing). The game is then given a percentage rating.
Reviews were surprising fair, at the time gamers were spoilt for choice, so a game had to be really good to separate itself from the crowd.

In mid-1992, AC got another redesign and begun to cover more specialist areas such as education, digitizing and publishing. In a move that mirrors Amiga Format's 'Head-to-Head' feature, Amiga Computing did a round up of serious software covering a particular topic. At the time no other magazine could compete for technical coverage. Its only competitor was the technical only Amiga Shopper, but AC beat the magazine on circulation (mostly due to the absence of a coverdisk on AS). As well as covering specialist areas, Amiga Computing featured more tutorials than any other magazine. The Amiga Almanac section of 1992 covered subjects such as ARexx, DTV, Music, AMOS, DTP and communication. The Amiga Mart buyers guide educated the reader in potential purchases, and the Amiga Computing Advice Service (ACAS) aimed to cure readers computer woes, going into more detail than many other magazines. In contrast, Amiga Format, the biggest selling Amiga magazine of the time, only had two extremely basic tutorials. Amiga Computing was the creative person's choice.
 
System
The second change came in 1994 with the launch of 'System'. This took a more complicated design; reviews were non-linear, allowing the reader to jump to a particular area of the game, such as graphics or sound. The final rating could be found in a coloured 'opinion' box at the bottom of the page. All of these separate elements were linked together by a circuit diagram showing lines and gates. To the reader, reviews seemed shorter, dominated by numerous game shots. Like many magazines of the time it overrated games- those that previously would have been rated 30% were given 50%. That is not to say the scoring system was bad. Like Amiga Power, 'System' used 50% to indicate am average game. Anything above this was above average and worth buying. A 'Bronze Award' was given to games rated 56-66%; 'Silver Award' to games of 66-77%; 78-89% was a definitely worth buying, earning a 'Gold Award'. Games rated from 90-100% were considered the best of the best, setting a benchmark for others and worthy of the 'Platinum Award'. 

View Image of Awards (28k)

By 1994, Amiga Computing had increased its already huge page count from 148 to 180. Its cover proudly proclaimed a 'new world' of computing was just around the corner. However, the death of Commodore hit the magazine quite hard and it began to question what would happen next. Ironically in this hour of doom, Amiga Computing showed its true colours, producing a number of fantastic issues that explained exactly what was happening. The rousing cover of the April 1995 issue asked if there would be life after death for the Amiga. The indication were that the Amiga would survive beyond the death of its parent. For many readers this was a golden age for the magazine.
The magazines success continued during 1995 when it included a CD-ROM with the May issue. The 'Weird Science Multimedia Toolkit' was a long way from the specially created CD-ROMs of 1997 onwards but it was a start. For the first time Amiga owners could take advantage of the potential of CD-ROM, viewing hundreds of photos, modules, fonts, and sound samples. The July '95 coverdisk also had the first and only fully registered version of Magic User Interface (v2.2) to appear on a magazine coverdisk EVER. 1995 was also the year that Amiga Computing went international with news of US and Greek editions. Over the next year American companies seemed to make up half of all advertisers. However, the good news came with a sour note. Concern was raised about the magazines continuation. Europress were eager to get out of the magazine business, leading to fears they would close a number of titles. This fear turned out to be unjustified, IDG offered to buy Europress' entire catalogue as a going concern.
 
Amiga Action
It is likely 'System' would have continued to be an integral part of the magazine for some time. Its design perfectly matched the more technical readership they were aiming for. Unfortunately, it was cut short by the incorporation of Amiga Action. The supplement took upon a poor imitation of Amiga Action's 'style', which by that time had already worn thin. Reviews returned to their linear design but were extremely poor in comparison to past AC gaming supplements. Over the next year the Amiga Action page count dropped to just 8 pages. Games became drastically overrated, disgusting even the remaining Amiga Action readers.

By 1996 it became obvious that the magazine was in decline and the page count dropped slowly. The magazine had shrunk down to 108 pages, soon followed by a reduction to A4 as software began to dry up. This was particularly evident in the Amiga games scene, leading to AC's sister title, Amiga Action being incorporated into its pages in issue 107 (December 1996). 1997 turned out to be the magazines final year. Over the next few months the magazine shrunk to 100 pages, then 84, and finally, 68 pages. The cover price also increased form £4.50 to £4.99, and the coverdisk shrunk to just one. The quality of writing had also dropped and it became increasingly clear that the writers considered the once great magazine to be a part-time job. The final issue, dated October 1997, briefly mentioned its passing on the contents page with a bizarre metaphor about walking into the light. Final circulation figures showed the magazine sold just 7,000 issues. A tragic end to a once great magazine. In just under 2 years the golden age had become tarnished with neglect.

Walk into the Light/Pub

The cancellation of Amiga Computing left just two magazines in the UK- Amiga Format and CU Amiga. It would be easy to say that the Amiga market could no longer support so many titles, but this would only be telling half the story. The other two magazines were enjoying a circulation four times as much as Amiga Computing. The market could have supported it, but the publishers chose not to. IDG may have bought Amiga Computing but they were not willing to finance the magazine when others moved to CD-ROM. A conscious decision was made, preventing Amiga Computing from doing the same. The magazine had been raped of its pages and its writers. Faced with increasing competition from magazines bundled with CD-ROMs, Amiga Computing could no longer compete, ending one of the longest running Amiga magazines.

Amiga Computing- A Rebirth

The magazine may have closed but the Amiga Computing web site provided a glimmer of hope for a proposed revival. The final site update suggested if a new Amiga were launched, Amiga Computing would return to cover it.
For almost ten years Amiga Computing published some of the most informative articles for the Amiga computer. Alas the Amiga did slip into obscurity with just a handful of users fighting off the Wintel tyranny.
But perhaps one day it will return to former glory...


View AC46 Cover (24.1k)
View AC107 Cover (36.4k)
View AC117 Cover (15.3k)


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