MEETING THE CHALLENGE TO MAKE COMMUNITIES
AND SCHOOLS SAFE AND DRUG-FREE

March 7, 1996


"We've got a lot of challenges to meet. . . but in the end . . . we cannot succeed in any of these challenges unless first we deal with the problems of crime and violence and gangs and drugs. For, in the absence of safety, people are not free. . . If you are imprisoned from within by drugs, or from without by a fear that you can't even walk down the street without looking over your shoulder, this is not a free country and you are not a free person."

White House Leadership Conference on Youth, Drug Use and Violence. President Clinton made a personal plea to students today to help him end the scourge of drug abuse and violence in America. Accompanied by the newly sworn-in National Drug Policy Director and member of his cabinet Gen. Barry McCaffrey, the President announced a major campaign with pharmaceutical companies to fight substance abuse.

--President Clinton, Conference Remarks, March 7, 1996

A valuable partnership. Today, the President announced that in conjunction with the White House National Drug Policy Office, fifteen major pharmaceutical companies will launch a $33 million campaign to distribute drug abuse education and prevention material to 400,000 doctors' offices across America.

Presidential leadership and corporate responsibility. Today's announcement provides another example of strong Presidential leadership working with responsible corporations to help meet America's challenges. As with other Presidential initiatives on issues such as television violence, school uniforms policies and educating our children for the 21st century, this cooperative effort will help ensure that our nation's children can reach their highest potential.

A strong record. Over the past three years, the Clinton Administration has made tremendous progress in bringing crime and drug abuse under control.