1997 Daytona 500 Logo Introduced

     DAYTONA BEACH, Fla. (July 4, 1996) -- Continuing to build a
tradition that was established with the 1996 Daytona 500, Daytona
International Speedway has unveiled an event-specific logo for the
1997 Daytona 500.   
     "The growth and popularity of the Daytona 500 -- NASCAR
Winston Cup's greatest event -- is tremendous," Daytona
International Speedway President John Graham said in making the
announcement.  "Our '39th Annual' logo will add additional prestige
to NASCAR's crown jewel, as well as lend conformity to all aspects
of the event.  The logo is consistent with our goal -- a new and
exciting look each year to complement the world's greatest race --
the Daytona 500."
     The 1996 design was the first event-specific logo in the 37-
year history of the Speedway.  Like the '96 logo, the '97 version
also includes a specific date for the event -- February 16, 1997.
     The '96 and '97 Daytona 500 logos were designed in-house by
the International Speedway Corporation's (ISC) Graphics Department,
led by Art Director Jerry Stanley. ISC is the parent company of
Daytona International Speedway.
     Merchandise items carrying the new logo will be available for
purchase later this summer by calling (800) 748-7467.  Among the
items that will be available are Daytona 500 T-shirts, golf shirts
and hats.  The items will also be available inside the "Pit Shop"
souvenir and gift shop at DAYTONA USA, "The Ultimate Motorsports
Attraction."