Motorsport News International
WOO/TV: World of Outlaws joins forces with TNN
Richard Day
World of Outlaws Racing
Wed Jul 3 21:49:21 EDT 1996
TNN Joins Forces With World of Outlaws
NASHVILLE, TN (July 3) - Network Enterprises, Inc. (NEI) a
property of TNN: The Nashville Network, has formed a joint venture
with the World of Outlaws sprint car racing series. The announcement
was made today by David Hall, Senior Vice President, Cable Networks,
Gaylord Entertainment, and Ted Johnson, Founder and President of the
World of Outlaws.
In the agreement, NEI will be responsible for marketing and
promotion of World of Outlaws events and will oversee the media
rights for the series.
"The World of Outlaws is a very unique and exciting form of
motorsports, one that we feel has the potential for tremendous
growth," Hall said. "With the marketing strength of TNN Motorsports,
our goal is to build the business of World of Outlaws sprint car
racing and attract more race fans to the sport." Hall added that
TNN Motorsports is televising three World of Outlaws races live
from Pennsylvania, Ohio and Iowa this year.
"Our organization is thrilled to associate 'the greatest show
on dirt' with the marketing power and expertise that TNN brings to
our sport," Johnson said. "This partnership will take the World of
Outlaws to a new level with promotion and live television."
Currently in its 19th season, the World of Outlaws is the
largest sprint car racing series in the world, attracting more
than 1.5 million fans last year. This season, the series will award
more than $9 million in purses, contingencies and point fund awards
and run 71 events at 50 tracks in 26 states.
TNN is a property of Gaylord Entertainment Company (NYSE:GET),
the internationally recognized source of country music and family
entertainment and provider of world-class convention and lodging
facilities. In addition to TNN, Gaylord Entertainment's diverse
holdings include the Grand Ole Opry, the Opryland Hotel, the
Opryland theme park, the Opryland Music Group, the Wildhorse
Saloon, the Ryman Auditorium, CMT: Country Music Television,
three radio stations and CBS-affiliated television stations in
Dallas and Seattle and its international networks in 50 countries.
WoO
All information courtesy of MNI - Motorsport News International
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