Motorsport News International
NASCAR: Prodigy becomes NASCAR's official ISP
Jack Durbin
MNI - Motorsport News International
Sat Apr 20 16:13:05 EDT 1996
>From NASCAR Public Relations
For immediate Release
PRODIGY IS NOW AN OFFICIALLY LICENSED
lNTERNET SERVICE PROVIDER FOR NASCAR
DAYTONA BEACH, Fla. (April 18, 1996) -- The National Association
for Stock Car Auto Racing announced today it has officially licensed
Prodigy as an lnternet Service Provider for NASCAR, making; the online
service one of the largest high-tech players to join the many consumer
goods-oriented sponsors in the sport.
In its new role as an Officially Licensed lnternet Service
Provider for NASCAR, Prodigy will distribute approximately 2 million
Prodigy software disks at races throughout the 1996 season, offering
NASCAR fans 20 free-trial hours of the Prodigy service. Through Prodigy,
fans will have direct lnternet access to the World Wide Web, and an easy
way to reach the NASCAR Online, the official Web site of NASCAR
(http://www.nascar.com), and the Prodigy Auto Racing interest Group.
"The addition of Prodigy as an Officially Licensed Internet
Service Provider symbolizes the many opportunities for an increasingly
wider variety of companies to take part in the phenomenal growth NASCAR
is experiencing right now," said Brian France, NASCAR Vice President of
Marketing; and Corporate Communications.
"With millions of fans, NASCAR offers Prodigy the opportunity to
real people who have yet to go online and experience the fun and
experience of 'surfing the Net' and communication with other die-hard
race fans across the country." said Barbara Sargenti, Vice President of
OEM and retail customer acquisition at Prodigy.
The NASCAR affiliation extends Prodigy's involvement in the
sport that includes primary sponsorship of Dave Marcis' No. 71 Chevrolet
Monte Carlo NASCAR Winston Cup Series team.
Prodigy Services Company, a partnership of IBM and Sears,
markets the Prodigy service, the most recognized brand in the online
industry. Prodigy Services Company offers its members a range of news,
computing, weather and sports, financial information educational content
games reference materials communications features such as e-mail,
bulletin boards, USENET, newsgroups, travel reservations, shopping,
financial features such as a discount brokerage and online banking; and
hundreds of other offerings.
Jack Durbin indy500@freenet.tlh.fl.us
Motorsport News International jackd@motorsport.com
(Moderators for "rec.autos.sport.info")
Homepage http://www.freenet.tlh.fl.us/users/indy500/index.html
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