Public Relations Office 
 For immediate Release
   
        NASCAR ONLINE REGISTERS FIRST MILLION HIT DAY

DAYTONA BEACH, Fla. (Apr. 16, 1996) -- NASCAR Online, the 
official web site of the National Association for Stock Car Auto 
Racing, registered its first one million hit day on March 31 less 
than one month after the site debuted.

NASCAR unveiled NASCAR Online, NASCAR's Official lnternet, 
World Wide Web site, a service that delivers the most accurate and 
advanced online NASCAR information to fans around the world on 
February 14. The service is live on the lnternet's World Wide Web 
at http://www. nascar.com.

Since its debut, NASCAR Online has steadily increased its 
user and hit numbers week-by-week with its largest usage day being 
on NASCAR Winston Cup Series race days. March 31 was the date of 
the NASCAR Winston Cup Series Food City 500 in Bristol, Tennessee, 
the sixth of 31 points races on the NASCAR Winston Cup Series 
circuit.

The first million hit day included 21,959 users for a total 
of 1,080,042 qualified hits, the average visit time to NASCAR 
Online was 9 minutes, 32 seconds. Overall NASCAR Online is 
averaging; 17,000 users a day and 4.5 million hits a week.

"We are pleased to see that visitors to the world wide web 
have responded overwhelmingly to NASCAR Online," said Brian France, 
NASCAR's Vice President for Marketing and Corporate Communications. 
"Since debuting NASCAR Online, the site has doubled its users, a 
credit to our innovative content areas that are updated daily."
NASCAR Online provides fans the most recent and complete 
information about NASCAR, direct from NASCAR's headquarters. 
Features include information on all 12 of NASCAR's racing 
divisions, the latest headlines, up-to-the-minute qualifying; and 
race results, team and driver sections with biographical and career 
statistics, track and event information, merchandise. chats, fan 
polls and much more.

A key element of NASCAR Online is its ability to transport 
the fan to the behind-the-scene areas of NASCAR that were 
previously unreachable. NASCAR Online allows fans across the world 
to obtain a NASCAR "garage pass" every week.

One feature of NASCAR Online allows users access to the same 
electronic timing; and scoring; computer system that NASCAR Winston 
Cup Series officials use to monitor, score and regulate caches. 
Qualifying and race data are available in real time as they happen.

NASCAR Online provides fans with advanced multi-media 
applications including video, audio, photography, graphics and 
data.

The content areas found on NASCAR Online include News, 
Teams, Tracks, Schedules, Standings, Fans, Garage and Store.

NASCAR developed NASCAR Online in conjunction with Starwave, 
the premier lnternet site development company, and ESPN. In 
addition to designing ESPNET Sports Zone, which registers over 
900,000 visits per week. Starwave has developed an array of 
exciting and successful web-sites and services.
                              -- 30 --



Jack Durbin                                   indy500@freenet.tlh.fl.us
Motorsport News International                      jackd@motorsport.com
(Moderators for "rec.autos.sport.info")
Homepage          http://www.freenet.tlh.fl.us/users/indy500/index.html