The Company's mission is to be a world leader providing easy-to-use and affordable technologies and services that permit the average television viewer to take advantage of the Internet, World Wide Web (Web), on-line services and interactive television (ITV). The Company is pursuing a product-development strategy to take advantage of current worldwide interest in networked interactivity by introducing a series of affordable products and services that connect the standard TV set and the telephone so that networked interactivity (and especially the Internet) can become a truly mass-market phenomenon.
VIScorp plans to commence introducing the first of its product line during the 4th quarter 1996 and, by year-end 1997, introduce seven (7) products - as well as the supporting interactive applications and on-line services. This strategy positions VIScorp at the very center of rapidly emerging interactivity industry - the Internet, on-line services and ITV.
The communications media industries are pursuing two separate - if parallel - paths to create the "information superhighway". The current interactive paradigm can be distinguished between the ITV strategy (promoted by telephone and cable-television companies) and the on-line strategy (promoted by computer, telecommunications and software companies). VIScorp offers an important alternative to this interactivity paradigm. It starts with the user-friendly TV set and links the viewer via a standard telephone line to the Internet, Web and on-line services as well as to a host of enhanced applications, including an on-line screen speaker-phone and address-book, fax messaging and interactive games. VIScorp products offer a means by which TV viewers can bridge the separate worlds of television, computing and telecommunications. The Company's products have been designed to transform the current generation TV set - be it NTSC, PAL or SECAM - into a sophisticated smart ITV center.