#Titel Forum / Aktuell / Apple MediaKit 1.2 #Logo gadget18:pinsel/AG.Aktuell #Font Losse 16 #C31 Apple Media Kit 1.2 #Font topaz 8 #C10 Version 1.2 of the Apple Media Kit Now Available; Supports QuickTime 2.0, Creates Power Macintosh Run-time Applications #C21 CANNES, France (Milia Exhibition)--January 13,1995--Apple Computer, Inc. announced that version 1.2 of the Apple Media Kit, the company's object-oriented, cross-platform multimedia authoring tool, is now available. The Kit--comprised of the Apple Media Tool for authors, designers and educators and the Apple Media Tool Programming Environment for programmers--will now support Apple QuickTime 2.0, and will enable creation of projects that run natively on Apple Power Macintosh computers, in addition to Apple Macintosh computers and Microsoft Windows -based PCs. Apple is also announcing a reduced price and retail distribution for the Apple Media Tool, and bundling of the required subset of the Macintosh Programmer's Workshop (MPW ) with the Programming Environment. "In keeping with Apple's commitment to help multimedia developers succeed, this new version of the Apple Media Kit provides support for the highest quality multimedia creation and delivery across many platforms," said Ralph Rogers, product line manager, Media Authoring Tools, Apple Computer, Inc. "The reduced price, broader retail distribution and advanced support for the Apple Media Tool, along with MPW bundled with the Programming Environment, makes the Apple Media Kit even more accessible and affordable for a wide variety of end users and developers." Developers are already using the Apple Media Tool and the Programming Environment to produce highly innovative multimedia projects, including interactive multimedia catalogs and rock music titles, some of the first interactive on-line advertising and among the most sophisticated networked kiosks. (For examples of how multimedia developers are using the Apple Media Kit, please see the attached addendum.) The Apple Media Kit has received many awards including MacUser "Eddy" Editor's Choice Award for "Best New Multimedia Product of 1993," and was nominated again in 1994. The Kit was rated four stars out of five in both MacWeek and MacUser magazine reviews in 1994. Supports QuickTime 2.0, Creates Power Macintosh Run-times QuickTime is Apple's software that brings multimedia capabilities to personal computers and consumer electronic devices. The Apple Media Kit's support for QuickTime 2.0 makes it possible for developers to create multimedia projects with much higher quality video and animation and makes it easier to create, edit, synchronize music with video and playback music on computers without understanding MIDI technology. Once created on the Macintosh, Apple Media Kit projects can be converted to run in Macintosh, Power Macintosh and Windows-based environments at the click of a button. This saves developers valuable time and effort, because projects can be authored once on a Macintosh computer and delivered to many platforms. #C31 Distribution, Support and Pricing #C21 The Apple Media Tool will now, for the first time, be available in all Apple software distribution channels, including dealers and retail software outlets. The reduced price for the Apple Media Tool is US$599 SRP, the Apple Media Tool Programming Environment is US$995 SRP and the Apple Media Kit, which includes both the Tool and the Programming Environment, is US$1,195 SRP. Special higher education pricing is available. Qualified customers should contact a local Apple educational representative for more information. An advanced support option is also available. #C31 MPW Bundled #C21 The Apple Media Tool Programming Environment now includes the required subset of MPW bundled at no additional charge. The Programming Environment works in conjunction with the MPW Shell for debugging multimedia projects, allowing programmers, for example, to inspect objects, step through code and set breakpoints while a project is running. MPW is conveniently preconfigured and ready to use, saving valuable development time. #Seitenende #C31 New Code, Demos and Samples #C21 The Apple Media Kit version 1.2 will feature a number of demos and samples designed to save time and stimulate creativity in developing multimedia titles. A number of top developers have contributed "shareware" multimedia project samples and MPW scripts. Several vendors have submitted sample media collections as well. #C31 Upgrade Policy and Availability #C21 Versions 1.2 of the Apple Media Tool and Programming Environment are available now to all registered users of version 1.0.for US$49 SRP each. A demo CD of the Apple Media Kit is now available for US$10 SRP. Upgrades to the Apple Media Kit and the demo CD are available through APDA , Apple's source for developer tools, by calling 1-800- 282-2732 (U.S.), 1-800-637-0029 (Canada), or 716-871-6555 (International). #Seitenende #C31 Licensing #C21 Apple has bundled the run-time license for the Apple Media Kit with QuickTime and QuickTime for Windows. This single license, valid for three years, is available for enterprise and commercial publishers at a flat fee of $500 per title. For multimedia developers, educational institutions and non-profit organizations there is no royalty fee. A site license is available for enterprise use. Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ:AAPL) develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries. #C10 -30- Apple, the Apple logo, QuickTime, APDA, Macintosh and MPW are registered trademarks and Power Macintosh is a trademark of Apple Computer, Inc. Microsoft is a registered trademark and Windows is a trademark of Microsoft Corporation. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged. #C31 ATTACHMENT #C10 Addendum: Examples of Projects Developed Using the Apple Media Kit Higher Education #C10 - Rochester Institute of Technology (RIT) School of Photographic Arts and Sciences Professor Douglas Rea #C21 When Douglas Rea and his students decided it was time to augment the highly acclaimed print magazine E.s.p.r.i.t. with its first interactive multimedia CD-ROM component, CD-ESPRIT, they chose the Apple Media Kit to make it happen. With very little programming experience, but a plethora of creative individuals, producers of CD- ESPRIT needed to find an authoring tool to create a cross-platform CD-ROM that would be very easy to learn and use, but would enable students to create subtle, sophisticated multimedia effects and interactivity. #C10 - Interactive Educational CD-ROM Pilgrim New Media Chip Canty Cambridge, Massachusetts #C21 Pilgrim's first product, Her Heritage: A Biographical Encyclopedia of Famous American Women, lets users interactively explore the lives of more than 1,000 famous women. The CD-ROM has already earned favorable reviews, recently receiving four stars in a PC Magazine article. Pilgrim New Media needed a cross-platform multimedia authoring tool that would save valuable development time by enabling team members to work in parallel. Because the project had to incorporate thousands of screens, Pilgrim also needed to be able to display content--re-purposed text, photos and film clips--in real time from a custom database. The Apple Media Kit met Pilgrim's needs. #C10 - On-line Interactive Advertising Diosa Corporation Bruce Mewhinney #C21 Diosa Corporation needed an easy-to-use multimedia development tool to create interactive on-line advertising and editorials for a new yachting forum on Apple's e-World on-line service. The Apple Media Kit provides a sophisticated, object-oriented tool that enabled Diosa to simultaneously create ads for both Macintosh computers and Windows-based PCs. #C10 -Interactive Multimedia Buyer's Guide Residential Design Corporation (RDC) Interactive Media Terry Beaubois Palo Alto, California #C21 In developing an interactive multimedia catalog for home building products, RDC Interactive Media needed a cross-platform multimedia development tool that would minimize development time and maximize the use of space on a CD-ROM--one that would enable RDC to easily build links to a large database. The Apple Media Kit provided the solution. #C10 Apple, the Apple logo and Macintosh is a registered trademark, and eWorld is a trademark of Apple Computer, Inc. 1/13/95