From: andy@flyingcat.com (Andy Finkel)
Newsgroups: comp.sys.amiga.misc
Subject: Re: The Boing is BACK!
Date: Mon, 25 Aug 1997 15:58:39 GMT
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On Tuesday, 19 Aug 97 16:42:43, HectorOsexual@geocities.com (Uncle Puppethead)
wrote:

>rchartie@mtholyoke.edu (Roger P. Chartier) writes:
>>John Wiederhirn (jwiede@sgi.com) wrote:
>>> George Noel wrote:

>>> And appear to be following the same historic path of ill-targeted
>>> advertising and marketing that was a hallmark of Commodore.
>>> 
>>> Advertising new Amigas in _Amiga_ magazines serves virtually NO
>>> purpose.  Anyone still reading the magazines _knows_ the situation,
>>> and nobody outside the remaining Amiga community would see fit
>>> to read Amiga magazines.  Let's face it, if the magazines were
>>> so healthy with subscribers, etc. they wouldn't be the current
>>> shadows of their former selves.
>>> 
>>> It sounds like the sole purpose was to make it appear that AT is
>>> advertising, without actually spending real money to do so (like
>>> ads in other computer publications such as PCWeek, CGW, etc.
>>> would cost).

There can be several reasons for putting advertising where they.  One is to
reassure the existing community that something is still happening.  Perhaps
you, personally are immune (or unaware of) to the effect, but its common
advertising knowledge that advertisements increase the amount of customer
satisfaction among current product owners.  (Look at the car advertisement
business).

In this case, I suspect that there is another, more important reason for the
advertising...it keeps the magazines afloat.  Magazines live off advertising.
It's in Gateway's best interest that there be magazines on the newstand
promoting the Amiga.  They understand it.  Most computer mfgrs understand it;
that's why its not unknown for a magazine for new computer to be seeded by the
computer mfgr.  (or it wasn't unknown, before PC clones took over)

andy