IOMEGA ZIP DRIVE PRESS RELEASE
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A. Cory Maloy, Iomega Corp. (801) 778-3712 Karen Davis, White & Company (415)
274-8107 

IOMEGA SHAKES UP STORAGE MARKET WITH NEW ZIP DRIVE AND
ZIP DISK. 

IMAGE OF THE ZIP DRIVE AND ZIP DISK [This image is 122K in size.
Expect a delay in graphic display] 

Affordable Storage Solution that Provides Unlimited Capacity and Mobility to
Computer Users 

ROY, Utah, Nov. 7, 1994 Heralding a new era in the removable storage market,
Iomega Corporation today announced its Zip drive and Zip disk the only
storage solution that offers personal computer users endless capacity,
complete mobility and hard disk-like performance for under $200. The Zip
drive is expected to be available at street prices as low as $199.99, with
100MB and 25MB disks priced at $19.95 and $9.95, respectively. The Zip drive
is a compact, portable solution that is ideal for moving information between
work and home, expanding hard disk capacity, organizing and saving business
and personal financial records, and sharing large files. Zip disks offer the
capacity, convenience, and affordability needed by today's computer users. An
unlimited way to extend hard drives and organize files, Zip disks are
available in 100 and 25MB capacities, and can be purchased in single packs or
economical 5-packs. Zip drive's introduction is solid evidence of Iomega's
new strategic repositioning efforts aimed at giving customers what they want,
when they want it, at a price they are willing to pay. Our new Zip drive is
unlike any other storage product on the market, said Timothy L. Hill, vice
president of marketing for Iomega Corporation. It's like getting four drives
in one. It's an unlimited upgrade for your filled up hard disk; it's a high
capacity mobile storage solution; a personal organizer of your stuff; and,
it's an excellent backup drive. Iomega developed its new drive and disk after
conducting an extensive market analysis involving over 1,000 computer users.
This analysis provided overwhelming proof of the demand for a removable
storage solution that fills the growing void at the low end of the storage
market not being met by floppies. Dataquest, a San Jose, Calif. market
research firm, said in a recent report, Iomega has certainly done its
homework in the development of this drive. Extensive market research,
performed by Iomega, revealed a void in the storage technology industry for
products that are specifically designed and marketed for the concrete need of
the user to manage my stuff. This includes not only sufficient capacity; but
also the removability and ruggedness of floppy disk drives, the feel of a
rigid disk drive, user- friendly data management software tools, ease of
installation, and appropriate distribution channels and price points for both
the drive and the media. 

The Complete Storage Solution:
Every Zip drive comes complete with a starter Zip disk that includes ZipTools
software to help consumers organize, track and quickly locate their computer
information. The Zip drive solution will help computer users better manage
their information, graphics, games and other applications much like shelves
and drawers help people organize their closets, said Andy Grolnick, Zip
product manager. And with such affordable 100 and 25MB Zip disks, computer
users can build an information library with only 10 to 20 disks. The small,
100-megabyte, portable Zip drive offers simple plug and play set up right out
of the box for PC desktop, laptop and Macintosh computer users. Iomega's Zip
drives and disks will be available through leading computer resellers,
distributors and retail stores in first quarter, 1995. Iomega's Zip drive and
disk will be shown to the public for the first time in Las Vegas at the
Comdex 94 computer tradeshow.


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