A form of advertising in sports, music, and
the arts . Sponsorship became an major source
of finance for sport in the 1970s, and takes
several forms. Many companies sponsor
sporting events, while others give money to
individuals who wear the company's logo or
motifs while performing. Rock tours are also
commonly sponsored by advertisers, although
some performers refuse in principle to
endorse a product in this way. Art
exhibitions are often sponsored by large
companies.