Style of printed lettering. Books,
newspapers, and other printed matter display
different styles of lettering; each style is
named and examples include Times and
Baskerville. These different `families' of
alphabets have been designed over the
centuries since printing was invented, and
each has distinguishing characteristics. See
also typography. English typeface designers
include John Baskerville and Edward Johnston
(1899-1912), who designed the lettering used
by London Transport.