1834-1896. English designer, socialist, and poet who shared the Pre-Raphaelite painters' fascination with medieval settings. His first book of verse was The Defence of Guenevere 1858. In 1862 he founded a firm for the manufacture of furniture, wallpapers, and the like, and in 1890 he set up the Kelmscott Press to print beautifully decorated books. The prose romances A Dream of John Ball 1888 and News from Nowhere 1891 reflect his socialist ideology. He also lectured on socialism. Morris abandoned his first profession, architecture, to study painting, but had a considerable influence on such architects as William Lethaby and Philip Webb. A founder of the Arts and Crafts movement, Morris did much to raise British craft standards. He published several volumes of verse romances, notably The Life and Death of Jason 1867 and The Earthly Paradise 1868-70; a visit to Iceland 1871 inspired Sigurd the Volsung 1876 and general interest in the sagas. He joined the Social Democratic Federation 1883, but left it 1884 because he found it too moderate, and set up the Socialist League. To this period belong the critical and sociological studies Signs of Change 1888 and Hopes and Fears for Art 1892. William Morris was born in Walthamstow, London, and educated at Oxford, where he formed a lasting friendship with the Pre-Raphaelite artist Edward Burne-Jones and was influenced by the art critic John Ruskin and the painter and poet Dante Rossetti.