1899-1972. English pottery designer. Her Bizarre ware, characterized by brightly coloured floral and geometric decoration on often geometrically shaped china, became increasingly popular in the 1930s. Born in the Potteries, she started as a factory apprentice at the age of 13, trained at evening classes and worked for many years at the Wilkinson factory, where she married the managing director, Colley Shorter. In 1963 Clarice Cliff became art director of the factory, which was part of the Royal Staffordshire Pottery in Burslem.