®LIB¯|[......Þ.......Þ.......Þ.......Þ.......Þ.......Þ.......Þ.......Þ...............]page &`!!!!\ 000000>:7@ YPOGRAPHY is an art and a craft. A typographer designs with type, and a typesetter makes type fit designs. The following section is devoted to giving tips and hints on basic design with Publishing Partner Master. @ Among all the possible definitions of good publication layout, we are going to adopt the one which has the single advantage of being the most easily discernable. Let's consider that a page layout is a success when the page presentation is so well adapted to the message it conveys that, thanks to the presentation, the message comes through loud and clear. @ The principal goal of typesetting and layout, which is essentially to set off the contents rather than the container, can be attained by applying two rules, which might turn out in reality to be rather complex: @ ÿ Make it simple @ ÿ Make it clear @ We hope that reading the following pages will help guide, then nourish, and finally free your own imagination. @ @ The Page @ You will probably create pages with Publishing Partner Master in one of two different ways: @ ÿ Either by transferring to the screen a rough or layout you've created first on paper, @ ÿ Or by directly creating the layout on-screen according to the ideas you have in mind. @ We advise you, especially in the beginning, to use the first method and make a sketch of the page you plan to create rather than doing it directly on the screen. @ As soon as your sketch is completed, the second indispensable stage in the electronic creation of your page begins with defining a gauge using PPM's grid and guides. @ This gauge will act as a base for positioning the different text and graphic elements, and will allow you to respect the following principle: @ ù Position elements on the page by aligning them with the markers determined by the corners and vertical and horizontal lines of your gauge. @ Creating a Gauge @ The Guides @ Guides are used as additional markers, either in case you need to align elements outside the grid (position them on multiples or fractions of the measuring unit used for the grid), or, in order to reinforce the alignment defined on the grid and allow quick object alignment using the Snap to Guides function. @ ù Note: when setting up the guides and grid, don't forget that in Publishing Partner Master, the alignment point of attraction to guides or to the grid is located on the top left-hand corner of a text-object or graphic. Should you need to use a different alignment mode, the Align function from the Object menu is very useful and works independently of the grid and guides. @ Once the grid and guides have been set up, you will see an evenly spaced set of intersecting lines on the screen which mark off general page alignment. @ @ Marking Off and Positioning Text and Graphics @ When marking off the space reserved for text or graphics, it is important NOT to consider the page as a surface to be filled up completely. @ The usable typographical surface of a page varies according to the format and destination of the type of document you wish to produce. @ First of all, define the page size you want to give your document, and materialize it by creating two vertical and two horizontal guides to mark out the margins of your page. @ ù Note: In Publishing Partner Master, when you select the Create Columns function with its default values, a column representing the traditional paste-up of an A4 page will be created automatically. @ This pre-set column may be used as a column, ready for text, but for now let's use it to place 4 guides which will mark off the approximate limits of your page. Now delete the column, and position the four guides in line with the measuring units of your grid.